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Qualities of a Good Marketing Plan Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that have to be kept in mind when one wants to implement […]

Qualities of a Good Marketing Plan Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that have to be kept in mind when one wants to implement a successful marketing strategy. For any plan to be effective and successful, it has to be first implemented. The five qualities are outlined below and clearly explained. Product focus is not simple as it always is focused towards the market. The product released into the market varies according to the trend, gender and age of the population. Take an example of working class women in different ages, what a woman in their 50’s would prefer to wear is not what a woman in their 20’s desire. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, thus your marketing focus widens more effectively. This focus should be clearly defined. Most of the time, when aa marketing strategy tries to please everyone, it always amounts to losses because of the pressures involved, therefore it should target something specific. The focus should be on the prevailing fashion but while making sure that the age as well as the sex of the market is clearly outlined. Most of the times, focusing on the market enables one to understand the likes of the targeted audience. Of outmost importance to be considered is the purchasing power of the targeted audience. If you find there is a diverse taste, set your goals by dividing, choosing and conquer the market.
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All products should be quantified in numbers. All details whether major or minor should be considered because no information is too invaluable. In order to know the return on investment, it is important to make sure that your marketing strategy is measurable.
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In order to achieve better results from your strategy, it should be accountable as well as show some level of responsibility. every individual should have a specific task that is to bring results. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Achievers should be rewarded while failures should be reprimimanded. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes. A marketing plan has steps to be followed from setting goals to measuring quantifiable results.